Irish Examiner Features MoWell: Leading Ireland's Sober-Curious Christmas Revolution
MoWell makes headlines as Ireland's answer to conscious celebrations this festive season
I'm thrilled to share that MoWell was recently featured in the Irish Examiner as a leading example of how Ireland's drinking culture is transforming, especially during the festive season.
In their article "A Clearer Christmas: How to Survive the Festive Season Sober," journalist Sarah Finnan highlighted how MoWell is pioneering the premium non-alcoholic experience that Ireland has been craving.
Why This Matters
Ireland's relationship with alcohol is changing. According to the Drinks Industry Group of Ireland, per-adult alcohol consumption continues to fall across all major categories. We're seeing a nationwide shift toward moderation and mindful choices, and MoWell is at the heart of this movement.
The MoWell Mission: Aisling's Vision
When I, Aisling Larkin, created MoWell, it came from a deeply personal place. As I told the Irish Examiner, "For so long, it's felt like if you're not drinking alcohol, you're not catered for. I want to feel valued when I go out."
That's exactly what MoWell delivers: a luxury, adult-feeling experience where choosing not to drink doesn't mean settling for less.
What Makes MoWell Different
Our handcrafted mobile bar brings award-winning mixologists to your event, creating specially curated cocktails with premium ingredients including adaptogens like Lion's Mane, Ashwagandha, and Ginseng. These functional ingredients help with resilience, stress reduction, and energy, elevating your experience beyond just a drink.
As I shared in the feature, "I want people to feel good—not numbed out, not wired, but grounded. It's about being fully present and creating meaningful, authentic connections."
Ireland's Sober-Curious Christmas
This festive season is different. More Irish people are choosing clarity over chaos, presence over hangovers, and authentic connections over alcohol-fueled gatherings.
The Irish Examiner article perfectly captures this cultural shift, positioning MoWell as part of a larger movement, one where conscious choice meet luxury experiences.
What Experts Say
Psychotherapist Orlagh Reid, also quoted in the article, emphasizes that "thinking about giving up alcohol as a deficit is the wrong mindset."
Exactly. MoWell isn't about what you're missing. It's about what you're gaining: clarity, connection, and celebration.
Book MoWell for Your Event
Whether you're planning corporate Christmas parties, festive gatherings, or New Year celebrations, bring the MoWell experience to your guests.
Ready to make your event the talk of the town?
Contact us today to book Ireland's premium non-alcoholic bar for your next celebration.
📩hello@mowellbar.com
Read the full Irish Examiner feature: A Clearer Christmas: How to Survive the Festive Season Sober